AI, Data and Advertising Transparency Notice

Midnight Anytime Blinds (“MAB”, “we”, “our” or “us”) is committed to being upfront about how we use artificial intelligence, customer data and advertising platforms.

This notice sits alongside our Privacy Policy and our Cookie, Tracking and Advertising Notice. If anything here is unclear, please contact us using the details in section 9.

We use AI tools to help us run the business. Where AI is used in ways that affect customers, we will tell you. Examples include:

• Content drafting — AI helps us draft website content, blog posts and product descriptions. A human reviews and approves anything published.
• Customer support assistance — AI may help our team draft replies or summarise past conversations. A person reviews replies before they are sent.
• Internal tooling — AI helps with internal tasks such as code, copy editing, data summaries and order operations.

We do not use fully automated AI agents to make important decisions about you (such as accepting or rejecting an order, pricing or warranty claims) without a person involved.

(Note: the specific list of AI tools in customer-facing use to be confirmed before launch.)

Some content on this site may be drafted with the help of AI tools. Every piece of customer-facing content goes through human review before it is published.

We do not use AI to generate:

• Fake or fabricated customer reviews.
• Made-up statistics, customer counts or performance numbers.
• Invented customer stories, case studies or testimonials.

All reviews on our site come from real customers. All case studies are based on real installs.

We do not provide your personal information to external AI providers to train their models without your consent.

Where we use third-party AI tools, we choose providers and configurations that — to the best of our knowledge — do not retain or use customer inputs to train general-purpose models.

If we ever want to use customer content (for example, a photo, a testimonial or a transcript) in a way that involves model training, we will ask for your consent first.

We use advertising platforms — including Meta Ads and Google Ads — to reach people who may be interested in our products and to measure how our ads perform.

What we may share with advertising platforms:

• Hashed identifiers (for example, your email or phone number passed through a one-way hash) for matching and measurement.
• Anonymised events about what happened on our site, such as page views, leads and purchases.

What we do not share with advertising platforms:

• Unhashed personal information.
• Sensitive information (such as health or financial data).
• Content of conversations with our team.

Where enabled, we may use server-side tracking to send analytics and conversion events to platforms such as Google and Meta. Server-side tracking is designed to be privacy-preserving.

Our server-side tracking:

• Hashes personal identifiers (such as email and phone) before sending them.
• Uses a shared event identifier (event_id) so each event is counted once, even when it is also sent by a client-side pixel.
• Sends only the data needed for measurement and optimisation.

You can:

• Request access to the personal information we hold about you.
• Request that we correct or delete your personal information (subject to legal record-keeping obligations).
• Opt out of AI-assisted communications and ask to speak to a human directly.
• Opt out of marketing and advertising, including remarketing audiences built from your data.

See our Privacy Policy for the full list of your rights.

AI tools, advertising platforms and our use of them evolve quickly. We will update this notice as our practices change. The “Last updated” date at the top of this page reflects the most recent revision.

To ask about how we use AI, your data or advertising:

• Email: legal@midnightanytimeblinds.com.au
• Phone: 1300 622 546

(Note: legal@ contact email is a placeholder — to be confirmed with Sam.)